![]() Gillette ran a European campaign called "Every Story Has a Face," which highlighted various lesser known characters in the Star Wars universe. ![]() The company rolled out three separate displays: a Rogue One costume display, a 360-degree Star Wars virtual display and a media campaign on airport displays. ![]() World Duty Free, a travel company, launched an experiential campaign at the Gatwick Airport in England. Customers that purchased an O2 product could also enter to win one of five gifts including Rogue One tickets, a six-month DisneyLife subscription and more. O2, a telecommunications company, ran a campaign advertising its Priority app, which customers could use to enter a contest to win tickets to see a pre-release screening of the movie. The campaigns feature augmented reality deployments, DOOH campaigns and more, according to a press release. ![]() Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote "Rogue One: A Star Wars Story" in the UK and Europe, which opened in the UK on Dec. ![]()
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